beer and bible, the best of buddies?

two days ago i was watching the news on channel ten. and the pub church was on air (yes, it's run by an evangelical church!). craig roberts was seen as wearing the leather-looked jacket with blue jeans and the peeps were sitting with beers on the tables, mostly young adults.

a couple of months ago, this news ("Jesus walks into a bar") made it in the smh.
two years ago, an article was also published in the bbc uk, entitled the "pub worship".
a snippet on carson's thought before he published his book 'becoming conversant with the emerging churches'.
heard of the name mark driscoll ? (nope? neither do i ;)

every now and then, we hear more often of the term the emerging churches, trying to reach out to those generation Y who otherwise might not have made the steps into a church building.

any thoughts on the emerging churches? will the means justify the ends? i am still confused, with many means to reach out, is pub church considered as an emerging church? (perhaps not, a variant of the means, but not in term of the theology held).

1 Cor. 9:19-23

19Though I am free and belong to no man, I make myself a slave to everyone,
to win as many as possible. 20To the Jews I became like a Jew, to win the Jews.
To those under the law I became like one under the law (though I myself am not
under the law), so as to win those under the law. 21To those not having the law
I became like one not having the law (though I am not free from God's law but am
under Christ's law), so as to win those not having the law. 22To the weak I
became weak, to win the weak. I have become all things to all men so that by all
possible means I might save some. 23I do all this for the sake of the gospel,
that I may share in its blessings.